Overview

Social Proof is an inline widget in Web Personalization that displays real viewer and purchase
activity on your website, for example, Someone from Mumbai just purchased this product or
5,000 people are viewing this right now. Because it's an inline widget, it's native to the
page, and it never appears as a popover.

Setup

Follow the steps below to set up social proof for your website.

Integrate Your Website

The first entry point to use Web Personalisation is to integrate your website with the CE
dashboard. Refer to the steps here to do so.

Enable Social Proof

Log in to Netcore CE panel and navigate to Settings > Website > Select website or Add website.
- Define your Product Purchase event and Product View event. Click here to know how to define these events.
- This tells CE which events to pull activity from.
  
  Adding Social Proof in Website

Create a Social Proof Campaign

Follow the steps below to create a campaign using social proof widget:

Start creating a campaign from your Web Personalization campaign flow. Refer here to know more.
Right click and select Social Proof as the widget. The Edit widget panel opens with three tabs: Position, Content, and Settings.
- Position: Set where the widget sits relative to the page element you have selected.
- Content: Opens up the content editor where you can set up Product View or Product Purchase for this campaign.
- Settings: Under this section, adjust the widget's raw number display using the value display rules.

Configure Product Event

Log in to the Netcore CE panel and navigate to Settings > Websites. Click EDIT on the HTTPS Website for which you want to enable the Product Events.

Scroll down to enable Advance features and enable Product View/Product Configuration as shown below.

Use Cases

Social Proof reads from the Product View and Product Purchase events that is mapped under Settings > Website. Each event unlocks its own set of counts, and every count is available for all visitors or narrowed to the visitor's city.

Refer to the table below to understand what each events associtated with website unlocks:

Event	Count available	Example message
Product Purchase	Total quantity sold	1,240 units sold
Product Purchase	Total users who purchased	870 shoppers bought this product
Product Purchase	Total quantity sold in a city	310 units sold in Mumbai
Product Purchase	Total users who purchased in this city	260 shoppers in Mumbai bought this product
Product View	Total number of views	5,000 people viewed this product
Product View	Total number of views in this city	640 shoppers in Mumbai viewed this product

City counts are resolved from the location data in the configured event payload. If location data is unavailable, the city variant does not render.

Ecommerce Use Cases

Scenario	What to display	Why it works
Bestseller product page	Total quantity sold, placed beside the price or the Add to Cart button	Puts proof of demand at the point of decision instead of further down the page.
Consumables and multipacks, such as coffee, supplements, and pet food	Total quantity sold	Repeat buyers push unit volume well above buyer count, so quantity is the stronger number.
High value considered purchases, such as appliances, furniture, and electronics	Total users who purchased	A buyer count reads as people who committed, which carries more weight than units for a product bought once.
Regionally catalogs, such as fashion, grocery, and festive ranges	Total users who purchased in this city	Local demand is more persuasive than a national number for a shopper weighing fit, delivery, or seasonality.
New launches with thin purchase data	Total number of views	View volume builds early on a new listing, so you can show interest before sales accumulate.
Peak sale periods, such as end of season and festive sales	Total number of views	Traffic climbs sharply during a sale, so view counts stay large and reinforce urgency through the sale window.
Product pages with low purchase counts	Total quantity sold, with Minimum value for product purchases enabled	Keeps the widget hidden until the count is high enough to persuade, so a low number never works against the product.

Where both purchase counts are available, pick the one that represents the product most accurately:
quantity sold for items bought in multiples, and users who purchased for items bought once. To adjust how any number is presented before it goes live, see Value Display Rules.

Social Proof runs off two event types and each supports two display variants.

Product View:
- Total viewers. For example: 5,000 people are viewing this right now.
- City-based viewers. For example: Someone from Mumbai just viewed this product.
Product Purchase:
- Total purchasers. For example: Someone from Mumbai just purchased this product.
- Quantity sold, For example: 4 units are sold!

Value Display Rules

Showing the raw, real-time number isn't always good for the brand, for example, 5 people are
viewing this right now can look worse than showing nothing. Social Proof lets you adjust how the
number displays with four triggers:

Setting	What it does	Example
Minimum value for product purchases	Displays the widget only after the actual purchase count reaches the specified minimum value.	If set to 25, the widget remains hidden until at least 25 purchases are recorded.
Add random values	Adds a random value to the actual purchase count before displaying it. When enabled, configure the random range.	Actual count 100, random range 10–20, it displays 110–120 (varies each time).
Multiply original values	Multiplies the actual purchase count by the factor specified in How many times should the value be multiplied?	Actual count 25, multiplier 3 and displays 75.
Add to original number	Adds the value entered in Value to be added to the number to the actual purchase count.	Actual count 25, Value to be added to the number = 10 and displays 35.

Troubleshoot and FAQs

Q. Can I enable multiple value display settings at the same time?

A. Yes. You can enable multiple settings together. They are applied in the following order:

Minimum value for product purchases
Add random values
Multiply original values
Add to original number

Each enabled setting builds on the result of the previous one.

Q. Does Social Proof always display the actual purchase or view count?

A. No. The widget displays the actual event count only when no value display settings are enabled. If you configure one or more value display settings, the displayed value is adjusted based on your configuration while the underlying event count remains unchanged.

Q. What happens if the minimum value for product purchases is not reached?

A. The widget remains hidden until the actual purchase count reaches or exceeds the configured minimum value.

Q. Does the random value remain the same for every visitor?

A. No. When Add random values is enabled, a random number within the configured range is added to the actual count whenever the widget is rendered. As a result, the displayed value may vary.

Q. Can I use Social Proof for both product views and product purchases?

A. Yes. Social Proof supports both Product View and Product Purchase events. The available message templates depend on the event type selected while configuring the widget.

Q. Where does Social Proof get its data from?

A. Social Proof uses the Product View and Product Purchase events configured under Settings > Website. Ensure these events are correctly mapped before creating a campaign.

Q. Does Social Proof appear as a pop-up or notification?

A. No. Social Proof is an inline widget that is rendered as part of your webpage. It does not appear as a pop-up, toast, or overlay.

Q. Can I display city-based messages without location data?

A. No. City-based messages require location information to be available in the configured event payload. If location data is unavailable, the city name cannot be displayed.

Q. What is the difference between the actual value and the displayed value?

A. The actual value is the real event count captured by CE. The displayed value is what visitors see after any configured value display settings, such as random addition, multiplication, or fixed addition, have been applied.