Overview

Trends helps you track how your events and their attributes change over time. It gives you a combined table-and-graph view so you can compare segments, analyse patterns, and understand how user actions evolve over time. With selectable attributes and an interactive chart, Trends makes it easy to spot shifts, identify spikes, and monitor performance with accuracy.

With trends, the user can do the following:

• Track how events perform over a selected time period.
• Drill down into attributes such as location or device to compare segments.
• Toggle attributes on or off to customize the graph view.
• Analyze daily counts and averages in a detailed table format.
• Identify spikes, drops, and behavioural patterns with an interactive graph.

Create Trend

Follow the steps given below to create Trends:

1. Log in to the Netcore CE dashboard and navigate to Analytics.
2. Click Trend > CREATE TREND.

You can further break down the combined dataset using Drilldown.

Drilldown

The drilldown feature lets you delve into user Trends by examining specific attributes or event payload parameters. This functionality enables you to create precise and impactful marketing campaigns.

1. Access the Drilldown option located above the chart/graph.
2. Select from the dropdown menu. The functionalities available here are:

• User Attributes
• Technographic
• Predictive Attributes

Refer to the table below to know about the functionality present under drill-down.

Understanding the Metrics

You can view the metrics in a graph displayed daily, weekly, or monthly. Hover over the graph to see accurate values for each metric.

The graph displays user activity over time:

• X-axis: Time buckets (Day, Week, Month) based on the selected event.
• Y-axis: The chosen Measure By metric (Total Events, Unique Users, and so on)

Each attribute listed in the table can be visualized on the graph by selecting its checkbox. Once selected, the graph updates instantly to display the data for that attribute.

You can also control visibility directly from the graph legend. Clicking a legend header applies a strikethrough and hides that event from the graph, allowing you to focus only on the metrics you want to analyze.

For example, when viewing the First App Launch event and drilling down by States, selecting Rajasthan will update the graph to show its trend line. Deselecting it will remove the data from view.

This flexible interaction makes it easy to compare attributes and analyze event behaviour with accuracy.

Trends Table

The Trends table gives you a detailed breakdown of how an event performs over time. Each row represents either the overall event or a specific attribute (such as a state, city, or category) based on the drill-down you selected.

Refer to the given table to know the features you must know when using the Trend table.

Refer to the given table to know the columns available in the Trend table.

This makes it easy to compare multiple attributes, spot anomalies, and analyze how different segments behave across the selected timeframe.

Trends Listing Page

The Trends Listing Page provides a consolidated view of all the saved Trends. It helps you locate, review, and manage existing Trend reports. From this page, you can search for a Trend by name, view its configuration (events, duration), check when it was created or last modified, and delete reports that are no longer needed. Use Create Trend to set up a new Trend analysis.

Refer to the given table to view the available column headers.

Channel & Contact Events

You can now plot channel events (Email, SMS, WhatsApp, RCS, Push, Web Message, In-App) and contact events (Opt-in/Opt-out, User Added Activity) in Trends, alongside your existing app, web, and custom events.

Plot a Channel Event

Follow the steps given below to plot a channel event.

1. Navigate to Analytics > Trends.
2. Click Add Event and select a channel event from the picker. Events are grouped by channel (Email, WhatsApp, etc.).
3. Apply the dynamic filters that appear based on the event type.
4. Click Plot.

Measure By (Aggregation)

Channel events default to Total Events in the Measure By selector.

Advance Sort of Trends

Why this matters

By default, only top-performing values are fetched. Switching the sort lets you fetch the bottom-performing values directly from the database.

Example: For a D2C brand analyzing Product Purchase by City:

• Default (High → Low)
• Shows top 300 cities (best performers)
• Low → High:
• Fetches the bottom 300 cities (worst performers)

This helps identify underperforming cities (e.g., ranked 700+) and take targeted business actions.

Split By Multiple Properties

Trends lets you split a single trend line by two properties at the same time. Instead of viewing one property at a time, you can combine two, such as City and Device Type, to see segments like Mumbai | iOS in a single chart.

Example: You want to compare how your product categories convert across devices. You select Purchase as the event and apply Split by: Category and Device Type together. The chart now shows one line per category and device combination, such as Electronics | iOS and Electronics | Android, so you can see where each category converts best without building a separate segment for every combination.

Workflow

1. Navigate to Analytics > Trends and select your event, as described in Create Trend.
2. Under Split by, select your first property.
3. Select a second property to split by. The chart now plots one line for each combination of the two property values.
4. Click Apply to update the graph and table.

Each combined series shows both property values in the legend and the table, separated by a consistent delimiter.

Refer to the table below to understand how multi-property Split By behaves.

Cardinality Protection

Combining two properties with many distinct values can produce a large number of lines. When a combination crosses a set threshold, Trends warns you and either limits the view to the top combinations by volume or prompts you to narrow your selection, so the chart stays readable instead of failing or freezing.

Compare and Audience Controls

Trends now gives you more control over audience analysis and makes it easier to spot performance changes. Overlay a previous period on your chart, include or exclude specific lists and segments in the main filter, and compare up to three audiences side by side. These controls apply across the chart, the table, Split by, Drilldown, and every Measure By option.

1. Click Compare, next to the Day/Week/Month toggle, and select a period: Previous day, week, month, quarter, half year, or Custom date. Trends overlays that past period as a second line on your chart.
2. Hover on the chart to see the percent change against the previous period, for example +102% from past day. The wording tracks your active granularity (from past week, from past month, and so on), and also shows up when no comparison is applied.

Weekly views always render Monday to Sunday buckets, and monthly views always render full calendar months, for both series. If the past range has more buckets than the current range, Trends trims the extra; if it has fewer, Trends extends it backwards by one period so the counts match. A single date can therefore fall into a bucket in both series, this is expected.

Advanced Audience Selection

The main filter now supports Include and Exclude audiences, each built from up to five lists or segments.

Click Audience to include specific lists or segments, or Exclude Users to remove them. Search or browse by Master, All lists, Co-marketer segments, or Segments, select up to five, and click Done. Your selections combine into a single audience and plot as one line, not one per list.

Compare Audience

Compare up to two additional audiences alongside your base audience, for a maximum of three lines on the chart. Build your base audience in the main filter, then open Compare Audience and add up to two more. Each additional audience supports include only; use Exclude Users in the main filter for exclusions. Trends plots a line per audience and shows each one's value and percent change in the tooltip.

When Split by or Drilldown is active, each event's row budget is shared evenly across the compared audiences, with any rounding leftover going to the first audience (for example, 3 audiences sharing 100 rows get 34/33/33). The usual Others grouping still applies beyond that. Without Split by or Drilldown, each audience appears as its own row per event.

Formatting improvements

Trend series now render in visually distinct colours, even across many Split by or Drilldown combinations. Total Events per User now displays to 2 decimal places, for example 1.34, instead of rounding to a whole number.