Nitro Commerce

Integrate NitroX (Nitro Commerce) with Netcore to identify anonymous website visitors via cookieless tracking and trigger pre-checkout campaigns.

Overview

"Nitro" usually refers to Nitro Commerce, an AI-powered growth and marketing platform built specifically for direct-to-consumer (D2C) and retail brands. Nitro Commerce works earlier in the funnel than checkout-stage tools, solving three common blind spots in customer acquisition and identity tracking:

Anonymous visitors: identifies anonymous website traffic using cookieless tracking technology before a visitor has entered any contact details.
High acquisition costs: provides an alternative ad engine to help brands find high-intent audiences more cheaply than traditional social media ads.
Broken attribution: unifies user identity across offline retail journeys and online stores, so brands know exactly where a sale came from.

NitroX is the identity and data layer of Nitro Commerce, and it's the only part of the platform this integration uses. Nitro Commerce's ad engine and attribution tools are separate capabilities and are not part of the Netcore integration; only identified-visitor profiles and website events are shared with Netcore.

Use cases

Browse abandonment: A visitor views a product page but does not add the item to the cart. Build a journey on the nitro_product_view event and send a reminder on WhatsApp, email, or SMS.
Cart recovery: A visitor adds an item to the cart, then leaves. Trigger a journey on nitro_addtocart. Exit the journey when nitro_orders/create arrives.
Checkout drop-off: A visitor reaches the checkout page but does not complete the order. Trigger a journey on nitro_checkout and follow up with an offer.
Order lifecycle messaging: Use nitro_orders/create, nitro_orders/paid, nitro_orders/fulfilled, and nitro_orders/updated to send order confirmations and shipping updates, or to build post-purchase journeys.
Consent-based targeting: Use nitro_is_consented to build a segment of visitors who gave consent through Nitro's pop-up.
Nitro-only audiences: Create a segment on the NITRO_ID attribute to reach every profile that Nitro created or updated.

The NitroX and Netcore Connection

Targeting anonymous drop-offs. NitroX identifies "window shoppers". Visitors who look at products but leave before ever starting a checkout flow. It exports these rich user profiles and website events directly into Netcore.
Pre-checkout journeys. Netcore can use Nitro's intent data to trigger personalized browsing-abandonment campaigns. For example, sending a WhatsApp alert saying, "We saw you looking at these shoes!"; long before the customer even reaches a checkout page.

Supported Events

NitroX exports the following website events to Netcore CE. Netcore CE stores each event with the nitro_ prefix.

Event in Netcore CE	When it fires
`nitro_view`	A user visits a general page on your site. This excludes product and collection pages.
`nitro_category_view`	A user views a collection or category page.
`nitro_product_view`	A user lands on a product detail page.
`nitro_addtocart`	A user adds one or more items to the cart.
`nitro_removefromcart`	A user removes an item from the cart or empties the cart.
`nitro_checkout`	A user proceeds to the checkout page.
`nitro_orders/create`	A user places an order.
`nitro_orders/paid`	An order is paid.
`nitro_orders/fulfilled`	An order is fulfilled.
`nitro_orders/updated`	The status or details of an existing order change.
`nitro_is_consented`	A user gives explicit consent through the Nitro pop-up or consent layer.
`nitro_otp_verified`	A user completes OTP verification during a consent or login flow.

For the full payload of each event, see Nitro event and contact payload reference.

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Note
You choose which events NitroX sends when you set up the integration. NitroX sends only the events you select.

Getting Started

Activate the integration on the Nitro dashboard. Your Netcore account team will coordinate with Nitro Commerce to enable NitroX data sharing to Netcore for your account.
1. Enter your Netcore CE credentials
2. Your Register Key
3. Asset ID
You can find these in your Netcore CE account under Settings > Integration.
Confirm event mapping in Netcore. Your Netcore implementation contact will confirm how identified-visitor profiles and events (including Product ID on Add to Cart, Checkout, and Buy) are mapped to your Netcore campaigns.
Build campaigns. Use Nitro events and the NITRO_ID attribute in segments, campaigns, and journeys.

To get started, reach out to your Netcore account or implementation team and let them know you're using Nitro.

FAQs

Q. What's the difference between Nitro Commerce and NitroX?
A. Nitro Commerce is the full platform (identification, ad engine, attribution). Nitro is specifically the identity/data layer that connects to Netcore. It is the only part of Nitro Commerce this integration uses.

Q. Do I need to change anything on my website?
A. No code changes are typically required on your end. Nitro handles the on-site identification, and the integration to Netcore is configured on the backend.

Q. Can I use Nitro Commerce if I'm also using its ad engine or attribution tools?
A. Yes. The Netcore integration only consumes Nitro's identified-visitor and event data. It doesn't interfere with other Nitro Commerce capabilities you use.

Q. Can I use Nitro alongside other checkout or identification tools (e.g., Shopflo)?
A. Yes. Nitro identifies visitors earlier in the funnel. This includes browsing, cart, checkout, and purchase events, while tools like Shopflo focus specifically on the checkout stage. The two are complementary, not overlapping.

Need Help?

Reach out to your Netcore account manager or implementation team to enable Nitro on your account, or with any questions about event mapping and campaign setup.

Updated 9 days ago

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